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Webinar 18.06: The 1,5 meter economy
In this webinar on “The 1,5m Economy” Chenling Zhand and Thibaud De Meester cover the shape of the economic recovery and we will detail concrete actions that you, as a marketeer, can take…
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The Brand Recovery Interviews with Karen Nelson-Field
Does your ad get enough attention to be effective? The answer is ‘not really.’ From the land of Mark Ritson, here is Karen Nelson-Field, Professor of Media Innovation at the University of…
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Next Webinar 11.06: Grow with new insights from your customers (Merkle/Albert Heijn)
In these challenging times, the most efficient way to retain customers and grow your business is to leverage existing customer data to create appealing 1:1 communications, in all your channels. Together with…
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Webinar 29.04: The law of Tellis and Tellis or the best way to get your brand through the recession.
Now the COVI-19 confinement measures are being eased, we can concentrate on phase two of this crisis: the recession. It’s a severe economic crisis. According to the Bank of England, it’s the…
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The Brand Recovery Interviews with Dan Calladine
Dan Calladine is Global Head of Media Futures at Dentsu. Dan advises clients and colleagues on how to understand the media landscape around the world and how to find the best ways…
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Webinar 30.04: COVID-19 and Performance Marketing
This Thursday in the Brand Recovery Series, we discuss Performance Marketing. Based on analyzing people’s reactions and social media usage during the lockdown, our iProspect experts Iris Verdoodt & Matthieu Coulange will…
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Our webinars so far
If you have missed some of our webinars so far, here is where to find them: 02.04 – Crisis Time: in this first webinar, we considered what brands should focus on as…
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Webinar: How to Approach the End of the Lockdown, Thursday 23.04
In this week’s webinar, we talk about how brands should organise themselves for the moment when lockdown measures will start to be lifted, with some aspects of our lives going back to…
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Hélène Bairiot on (D)OOH in a downturn
Out of home is touched at its core. The current situation leaves the streets empty as we are all required to stay home for our own good. The driving force of OOH,…
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The Brand Recovery Interviews with Peter Field
Wim Vermeulen had the pleasure of interviewing Peter Field for The Brand Recovery Series. Peter Field, known as the Godfather of Marketing Effectiveness and one of the most influential thought leaders of…
