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The Law of Tellis & Tellis (on advertising in a recession)
When Sam Walton was asked about the recession of 1991 he said, “I’ve thought about it, and decided not to take part”. In 1991 Wal-Mart became the world’s largest retailer with a…
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![Behaviour Change Fred Dorsimont]()
Help people help themselves
We are in the middle of a global behaviour change experiment. For the first time in history, billions of people are adopting the same new behaviours at the same time. In a…
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Now is a good time to think about your brand positioning
If you are thinking of your post-crisis plan today, do think about your brand positioning as well. It might very well be possible that you want to adjust it. After all, we…
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