Five weeks in lockdown. Silvia Garagnani, a marketer who lives and works in Milan, talks about what it does to people, brands and consumer behaviour.

Wim Vermeulen had the pleasure of interviewing the Italian marketing strategist Silvia Garagnani. She lives and works in Milan and talks about what five weeks of total lockdown do to a person, describes the four different ways Italian brands deal with the situation and how she thinks this crisis will change the behaviour of Italian consumers.
Silvia is a strategic leader at Isobar Italy.