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![Webinar 30.04]()
Webinar 30.04: COVID-19 and Performance Marketing
This Thursday in the Brand Recovery Series, we discuss Performance Marketing. Based on analyzing people’s reactions and social media usage during the lockdown, our iProspect experts Iris Verdoodt & Matthieu Coulange will…
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Our webinars so far
If you have missed some of our webinars so far, here is where to find them: 02.04 – Crisis Time: in this first webinar, we considered what brands should focus on as…
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![Webinar 23.04]()
Webinar: How to Approach the End of the Lockdown, Thursday 23.04
In this week’s webinar, we talk about how brands should organise themselves for the moment when lockdown measures will start to be lifted, with some aspects of our lives going back to…
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![Webinar 16.04]()
Webinar on Advertising during COVID-19, Thursday 16.04
Join us this Thursday 16.04 from 11 to 12 for our 3rd webinar, this time on Advertising during COVID-19. Our strategists Tommaso Cresto Dina and Thibaud De Meester will talk about how…
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![Wim Vermeulen]()
Webinar with Wim Vermeulen, Thursday 09.04: Do good now to do well in the recession
This COVID-19 crisis is different in several respects from previous crises. One of the differences is that consumers are actively asking companies to intervene. That shouldn’t come as a surprise as it…
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![Behaviour Change Fred Dorsimont]()
Help people help themselves
We are in the middle of a global behaviour change experiment. For the first time in history, billions of people are adopting the same new behaviours at the same time. In a…
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Webinar with Wim Vermeulen & Thibaud De Meester, Thursday 02.04
Join us this Thursday for a webinar in which Wim Vermeulen, Isobar’s Strategy Director, and Thibaud De Meester, Media Strategist, will talk about how they see things unfold for marketers between now…
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Now is a good time to think about your brand positioning
If you are thinking of your post-crisis plan today, do think about your brand positioning as well. It might very well be possible that you want to adjust it. After all, we…
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![Part 1]()
Series Part 1: Crisis time
In the first part of our series, we set the scene and introduce the framework of how we see things unfold between now and a full recovery. We also consider what brands…
