Dan Calladine is Global Head of Media Futures at Dentsu. Dan advises clients and colleagues on how to understand the media landscape around the world and how to find the best ways to communicate.
We had the opportunity to talk to him about:
1. What he believes are the best examples of brands tackling the first phase of this crisis. He brings some examples you probably don’t know if you don’t live in the UK.
2. What the next phase of this crisis will mean for brands
3.The Ratchet Effect: what changes in consumer behaviour will become permanent?
4. Why brands shouldn’t go into sales activation mode now we are entering a recession.