The Brand Recovery Interviews with Karen Nelson-Field

Does your ad get enough attention to be effective? The answer is ‘not really.’
From the land of Mark Ritson, here is Karen Nelson-Field, Professor of Media Innovation at the University of Adelaide and CEO of Amplified Intelligence. In this Brand Recovery Series interview, we talk about the Five Simple Truths of Consumer Attention:

#1 Attention is not the focused version marketers think it is
#2 Attention and Brand choice are cousins, not siblings
#3 Advertising does not persuade
#4 Low attention punches about its weight
#5 Attention and memory are not the same thing
18 min of deep insights on something that makes your advertising more effective.

To know more about Karen’s work on consumer attention and how it can be and is being, integrated as a supplementary layer to our existing measurement system, read her article on Warc.com.