Does your ad get enough attention to be effective? The answer is ‘not really.’
From the land of Mark Ritson, here is Karen Nelson-Field, Professor of Media Innovation at the University of Adelaide and CEO of Amplified Intelligence. In this Brand Recovery Series interview, we talk about the Five Simple Truths of Consumer Attention:
To know more about Karen’s work on consumer attention and how it can be and is being, integrated as a supplementary layer to our existing measurement system, read her article on Warc.com.